et out from Berlin on September 1st, 1935 and was constantly under way visiting German towns and villages until August 14th, 1936. The caravan was also a complete success. The Publicity Committee had placed the task of advertising the Games abroad in the hands of the Publicity Bureau of the German Railway, which offered its offices in foreign countries as the official Olympic representatives, announcement of this step being made on February 9th. Agencies were established in countries which did not possess a German Railway Publicity Bureau, as for example, in Sophia, Lisbon, Sidney, Capetown, Toronto, Warsaw, Oslo and Istanbul. We possessed a total of 44 official agencies in the principal foreign cities, which were especially effective in furthering our work and deserve our warmest gratitude. The representatives distributed our publicity material to the proper quarters, established personal connections with the sporting leaders of the various countries and through their influence were extremely helpful in arousing Olympic enthusiasm throughout the world. The German Railway Publicity Bureau also issued pamphlets and posters, the first prospectus, "Olympic Games, 1936," being published on March 14th. In the course of time 11/3 million of these prospectuses were issued in 13 languages. This was followed by a leaflet, "Olympic Games," which was published in September of the same year, the edition this time numbering 2.9 million in 14 languages.
One hundred and forty-two thousand publicity postcards in four languages, 35,000 richly illustrated booklets, "Berlin, Scene of the Eleventh Olympic Games," in four languages, and 32,000 special prospectuses in two languages dealing with Kiel and the yachting regatta played an important role in the Olympic publicity campaign. The magazine, "Olympic Games," which was published from June, 1935 in German, English, French and Spanish is also deserving of special mention. The German artist, Herr Wurbel, was entrusted with the designing of the official Olympic poster, which appeared in July, 1935 in two different sizes, the publication numbering 243,000 in 19 languages. One month previous to this date we issued 7,300 special posters for Kiel in two languages, and in 1936, 35,000 posters exhibiting the motif of the torch relay run were printed in five languages. A second film, "We Prepare for the Olympic Games," and still a third, "The Bell Calls," were produced in June, 1935 and January, 1936. The Department for Sport Publicity published 26 ten-pfennig booklets and organized two publicity weeks, one between February 20th and 27th with the cooperation of the National Socialist leisure time organization, "Kraft durch Freude" (Strength through Joy) and the second between May 26th and June 2nd with the assistance of the German gymnastic and sporting clubs. A two-day conference of the National Socialist Teachers' Association was held in Berlin in September for the purpose of establishing a definite basis for Olympic publicity in the schools.