Foreign Publicity
The following forms of publicity were utilized in the foreign countries:
Posters, pamphlets, the magazine, "Olympic Games 1936," the "Olympic Games News Service," the press service of the German Railway Publicity Bureau, series of lantern slides with lecture material, postcards and special seals, publicity badges, radio lectures, exhibition and show window material, advertisements, invitations to foreign travel experts, special publicity measures, Olympic receptions, and lecture tours by outstanding personages in the field of German sport.
The creation of the official Olympic poster has already been described in detail (Olympic Symbols). It should be mentioned, however, that special posters were provided for publicizing the Olympic yachting competition in Kiel and the torch relay run. Three posters were thus created for the Olympic publicity in foreign countries and were printed in the following languages and numbers:
|
Official Oly |
mpic Poster |
Yachting Poster |
Torch Relay Run Poster |
|
|
25 x 40 inches |
7.1 x 11.4 inches |
|||
|
Editions |
||||
|
Languages |
||||
|
German.................. |
64,930 |
42,000 |
5,200 |
26,370 |
|
English .................. |
36,335 |
17,000 |
2,180 |
2,230 |
|
French ................... |
9,227 |
6,150 |
— |
|
|
Dutch ................... |
3,676 |
1,720 |
— |
— |
|
Italian ................... |
4,139 |
1,825 |
— |
— |
|
Spanish.................. |
15,246 |
10,800 |
— |
— |
|
Swedish.................. |
1,514 |
— |
||
|
Norwegian ............... |
1,000 |
— |
— |
|
|
Danish................... |
1,000 |
— |
— |
|
|
Finnish .................. |
— |
— |
||
|
Hungarian................ |
1,630 |
1,000 |
— |
— |
|
Czechoslovak ............. |
1,020 |
— |
— |
|
|
Polish................... |
2,100 |
1,300 |
— |
— |
|
Portuguese ............... |
9,468 |
2,530 |
— |
|
|
Serbian .................. |
2,000 |
— |
— |
— |
|
Latvian .................. |
— |
— |
— |
|
|
Rumanian ................ |
— |
— |
— |
|
|
Bulgarian................ |
1,100 |
— |
— |
— |
|
Japanese ................. |
1,000 |
— |
— |
— |
|
156,585 |
87,125 |
7,380 |
30,180 |
23*
A show-window display arranged by the German Railway Publicity Bureau in Buenos Aires.
The three posters were distributed as follows in the various countries:
|
Country |
Official Olympic Poster large and small |
Yachting Poster |
Torch Relay Rut Poster |
|
Bulgaria.................. |
2,152 |
— |
|
|
Denmark................. |
2,200 |
1,100 |
|
|
Finland .................. |
1,934 |
||
|
France ................... |
10,690 |
||
|
Great Britain ............. |
15,660 |
||
|
Italy ..................... |
6,500 |
||
|
Yugoslavia ............... |
2,950 |
||
|
Latvia ................... |
|||
|
Holland.................. |
7,200 |
1,240 |
|
|
Norway .................. |
|||
|
Austria.................. |
3,630 |
||
|
Poland ................... |
3,620 |
||
|
Portugal ................. |
|||
|
Rumania ................. |
2,625 |
||
|
Sweden .................. |
2,134 |
1,000 |
|
|
Switzerland............... |
9,850 |
||
|
Spain.................. |
6,775 |
||
|
Czechoslovakia............ |
5,490 |
1,200 |
|
|
Turkey ................... |
|||
|
Hungary ................. |
2,950 |
1,100 |
|
|
Argentina ................ |
12,413 |
||
|
Brazil .................... |
19,150 |
||
|
Chile .................... |
2,760 |
||
|
Canada................... |
5,100 |
||
|
Cuba .................... |
|||
|
U.S.A..................... |
20,610 |
||
|
Peru..................... |
1,110 |
||
|
China.................... |
1,100 |
— |
|
|
Japan .................... |
3,607 |
||
|
Manchukuo............... |
— |
||
|
Dutch East Indies ........ |
|||
|
Egypt |
|||
|
South Africa ............. |
1,000 |
||
|
Australia ................. |
4,350 |
— |
|
|
162,438 |
4,855 |
12,770 |
The publishing department of the German Railway Publicity Bureau under the direction of Dr. Hans Baumann and the technical leadership of Walter Herrmann produced three pamphlets in the following languages and editions :